CEO and Founder Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. "I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder." Thank you to all of our customers for your support over the last 26 years.
Case, who embodies the very essence of entrepreneurial spirit, built his successful company through dedication, inspiration and hard work. He was running the company from his mountain cabin when he received his first order for 42,000 Headbands. Twenty-five years later, Nite Ize continues to expand with a large manufacturing facility and corporate offices based out of beautiful Boulder, Colorado. Case remarked recently, "You have to be passionate, have faith in what you are doing, and be persistent."
In the years that have passed since that fishing trip, Nite Ize has grown from one bright idea into a company that makes and sells a wide variety of accessories, tools, and devices. Every product we offer is designed with creative innovation for superior functionality, manufactured with top-of-the line materials for optimum durability, and here to make your life easier, safer, and a little more fun - day and night.
WHAT WE DO
The mission of Nite Ize is to create innovative, solution based products with quality, performance, and value at the core. We strive to exceed our customers' expectations in every way possible while conducting business with integrity, honesty, and respect for our team members, customers and partners.
WHERE WE ARE GOING
Innovation inspired the idea that has become Nite Ize, and will continue to drive our evolution into the future. As we grow, our vision is to build the Nite Ize brand to be recognized for imaginative products that make our customers' lives easier, safer, and more fun. Our success should always be measured by the ongoing enthusiasm for Nite Ize products, our customer's satisfaction, the development of our team and a minimal environmental impact.
WHO WE ARE
Nite Ize is built on the dedication and enthusiasm of our staff. We are ordinary people working together to achieve extraordinary results. These core values define our interaction with one another and our customers: