Innovation inspired the idea that has become Nite Ize, and will continue to drive our evolution into the future. As we grow, our vision is to build the Nite Ize brand to be recognized for imaginative products that make our customers' lives easier, safer, and more fun.

As the retail landscape continues to evolve, we are dedicated to ensuring the integrity of the Nite Ize brand, and to maintaining product margins for our valued retail partners. To that end, we are introducing an Authorized Reseller Program in conjunction with our new Minimum Advertising Program. These programs have been implemented to protect the consumer experience and discourage price based advertising. We look forward to Nite Ize continuing to be your trusted partner for innovative products, helping you to maximize sales.


Interested in selling our innovative, solution based products in your store?

This form is for New Nite Ize Resellers to be approved for our Authorized Reseller Program.

If you are an Existing Nite Ize Reseller and need to be approved into our new program, please click here.

Are you a Distributor (or do you also distribute to resellers/dealers in addition to selling direct to consumers)? If so, click here. If you are interested in becoming a distributor, please click here.

More information about our new ARP/MAP Program can be found here.



Upon submission, a Nite Ize representative will contact you and let you know whether you've been approved (including approval for any websites submitted above).