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About Us

Rick Case, who embodies the very essence of entrepreneurial spirit, built his successful company through dedication, inspiration, and hard work. He had his first big breakthrough with an order for 42,000 Headbands in 1989 - the product that started it all. Now, decades later Nite Ize continues to expand with a large manufacturing facility, distribution center, and corporate offices based out of beautiful Boulder, Colorado. Case remarked recently that to be successful, "You have to be passionate, have faith in what you are doing, and be persistent."




Nite Ize Core Values


We are proud to be a born-and-raised Boulder, Colorado company. In 1989, we started with one innovative product and have since grown to over 200 employees and 500+ products currently sold worldwide. We attribute our growth and success to the creative and collaborative culture that we value. Our work mantra can be summed up in on word - "Boom". We are constantly seeking that "Boom" moment, whether it is the development of the next blockbuster product or delivery of the best customer service anyone has ever received.

OUR MISSION

To create innovative, solution-based products with quality, performance, and value at the core.




Nite Ize History